With YouTube being the most widely used video website on the internet, it can be hard for your video to appear in the top of the search results let alone receive a lot of views. The search algorithm of YouTube uses numerous factors to determine the place of a video the search result rankings. These factors can include file name, video title, and any other associated metadata. If you provide more information for the video you are uploading, it can be searched better.
Whether you are an internet marketer trying to reach a wider audience, a small business owner trying to gain an edge over the competition, or just an artist trying to get more views, keep the following tips in mind when trying to improve your YouTube video ranking.
Number One: Add a title that is descriptive
When YouTube users search for a video using the sites search engine, they can find your content more easily if you give you video a descriptive and accurate title. Using a title that is engaging can also help you stand out from any other similar videos.
Number Two: Make sure the description is specific and clear
If you try and determine the type of content that your video contains, and provide an accurate description of that content, than your video will be more distinguishable from other similar videos. Unique, descriptive, and accurate content cannot be overlooked when trying to improve your YouTube video ranking. Using complete sentences can only further the effectiveness of your description as well.
Number Three: Give Tags That Are Accurate
The inclusion of tags that users can potentially use when searching or browsing for videos can also help your video rank better. That being said, it is best to avoid certain methods such as “keyword stuffing” because they ultimately have a bad effect on the rankings of your videos.
Number Four: Opinion of The Community
YouTube is comprised of a large and highly engaging audience of users. Their activities on your video are also viewed as factors when determining the ranking of your video. The signals of users who share, like, comment, or rate videos are important factors that shouldn’t be overlooked.
Number Five: Embedding and Linking
Also taken into consideration by YouTube is whether or not there are any reputable websites linking to your video. Websites that are considered by YouTube to be important can have an effect on your video’s ranking. Also related to this, is the fact that websites embedding your video is also taken into consideration when determining the ranking of your video.
Using all of the aforementioned factors in addition to others, YouTube strives on providing the most accurate search results for its immense database of uploaded videos. One of the most overlooked ways of boosting your youtube rankings is by uploading content that is actually useful for its intended audience. YouTube itself grew from being shared by people across the internet, so keep that in mind when thinking of ways to raise your video’s search rankings.